Listing issues: Description should include all tags
Listing issues: Description should include all tags
Just like the title, the description is used by search engines (Etsy, but also Google) to determine if your product listing matches potential buyers queries, and every word count.
Search engines are using a technique called “Natural Language Processing” to detect important words and phrases from your text. This is why it is important to write in a natural, human, sounding way.
Make sure to incorporate all your 13 tags as part of the description to maximize your chances of being found.
What Etsy recommends
In the Seller Handbook, Etsy recommends:
Aim to incorporate relevant keywords in the first few sentences of your listing descriptions. Avoid copying your title verbatim or simply listing your top keywords. Instead, you want to craft a sentence or two that casually incorporates a few of your top keywords in a way that sounds human and written in your brand’s voice.
Source: Etsy Seller Handbook
Example
For example, a T-shirt using the following 13 tags “arches park tee, Arches National Park, moab utah, hiking tee, comfort colors, unisex crewneck, outdoor travel, dyed cotton, soft wash fabric, relaxed fit wear, durable stitched, eco wash care, colorful casual” could use a description like:
This Arches National Park T-Shirt celebrates the beauty of the delicate arch found in Moab, Utah. Ideal as a gift, this hiking tee represents a love for outdoor travel and arches park in a fashionable manner. Crafted from 100% ring-spun, dyed cotton, the tee offers a soft wash fabric that ensures the ultimate son the go comfort. This colorful casual attire comes available in vibrant hues of Ivory, Blue Spruce, Moss, Blue Jean, Pepper, or Yam, making it a perfect fit for your unique style.
Designed as a unisex crewneck, the Arches National Park comfort colors tee caters to all sizes with inclusive unisex adult sizing. For a relaxed fit wear, stay true to your size or size up for an extra loose fit. The soft-washed, garment-dyed fabric certainly adds extra coziness to your ensemble, making it an ideal daily wear choice.
Attention to detail includes durable stitched double-needle stitching throughout the tee, which increases the longevity of the product. Additionally, the lack of side-seams helps the shirt maintain its tubular shape. Our Arches Park Tee comes with eco wash care instructions - machine wash is advised at a cold temperature, tumble low dry, and a no bleach policy.
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Do and don’t
Do:
incorporate your tags in your sentences using natural language
Don’t:
stuff your keywords into your description in a way that does not sound human
avoid adding a list of keywords
How can Listadum help
Listadum automatically detects when one or more keywords are not included in your description as part of the listing’s completion score.
When editing a listing, use the AI helper to automatically rewrite a part of your description that incorporates all your tags
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